1 — RISD Museum poster

22 × 34 inches, color, type only

Using the text provided, design a typographic poster to promote / celebrate a year’s worth of exhibits and events at the RISD Museum. How do you create a compelling piece of design which both communicates a complicated set of information and is appealing to the eye?

Your poster should be type only, but may include type as image as well as type as text / type as information. You may (really, should) disregard the RISD Museum’s current identity. You have complete freedom to create something new, unfettered by existing standards and guidelines. It should have its own internal logic.

Remember: a successful poster works at multiple distances. From across the room or across the street, it should get your attention. From a few feet away, the most important information should be legible. Up close, it should reward the viewer with another level of detail. It’s important to print at 100% — as you’re working, not just at the end. (You may tile b/w tabloid-size prints or use the cheap plotter for preliminary phases.) Your type will look very different in print than on screen.

Consider hierarchy, structure, and balance as you work on creating a dynamic, asymmetric composition. Consider foreground, background, and the integration of the two. Keep in mind that the title doesn’t need to be at the top of the poster, or the largest thing on it, etc. Of course, consider your choice of typeface(s), as well as the structure and placement of your type, and how these work together to create identity through typographic voice.

focus — micro and macro, form vs. function, organization, hierarchy, color, detail, typeface choice(s), type as image, typography as identity

Feb 12 — assignment given
Feb 19 — micro/macro sketches
Feb 26 — full-size sketch
Mar 5 — detail refinement
Mar 12 — final due

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